Tuesday, 26 July 2011

Beer and Sex

Watch out for the hits! Here they come!

But sorry to disappoint any one who's looking for a beer related wank as I'm moved to write about the nagging subject of beer and Women. Or rather the disgraceful attempts by various brewers to 'appeal' to the female market and the laughable response from some of the beer community in attempting to handle this issue.

Put simply the overwhelming majority of beer drinkers and beer industry types in the UK are male. As such the overwhelming majority of coverage and marketing is dominated by men. Like any clique, beer fanaticism is naturally exclusive and tends towards insularism, despite the efforts by enlightened individuals to widen the appeal of this particular beverage. The sticking point comes when some bright spark in the marketing department of a global brewer of 'shite' decides to come up with a 'womens' beer... Cue pink beer, lychee flavour and flowers on the label. Utter rubbish in other words.

I hold a very simple view - beer is a drink. Anyone can enjoy beer and these poorly executed and utterly sexist beverages and marketing campaigns serve to defeat the purpose they were conceived for.

If you come in to North and turn your nose up at a curvy half pint glass you will be told straight that it's a glass and as such is sexless, if you order 'something a girl would like' you will be questioned as to your motives. If you're a brewer and think that putting 'buxom wenches' on pump clips or 'cheekily' named brews will impress people you'll get no dice with me. Mass marketeers beware - you will fail in these outings because there's no bloody need to add silly ingredients to try and entice the other 50%. You cannot polish a turd so why don't you drop the patronising rubbish, make something decent and advertise it responsibly.

Taste is pretty much universal, now instead of ghettoising any section of society we should all just try and use your passion to sell beer to people who don't know enough about it? The reason why we have such a low percentage of women drinking beer in this country is because like so many human endeavours the beer industry is so utterly and disgracefully sexist - we need to change this now.
Read around the subject a bit folks, everyone likes a drink!

Wednesday, 6 July 2011

vice Versa


US beerfest time at North - I'm currently musing over an arrogant bastard whilst musing over an incredibly successful Tuesday night whilst musing over the fact that beer interest is so high at the moment.

Why, even the mainstream press are writing about it!

Even... People in London are in to it!!!!
It's funny how the US kinda gave us back our beer culture.

Now I'm not under-doing the sterling work UK brewers and UK beer types have put in BUT the proliferation of beer, beer bars, beer interest and the explosion of enthusiasm in all beery walks of life has been stoked by the influx of new thinking from the US, and it isn't just the UK that's feeling it.

Look at any of our exciting breweries and you'll see at least one world class beer being made and I bet you a dollar that it's got some American hops in it. When the US got serious about hops they found that what they were growing contained new flavours; brighter, sharper, more resinous and more bracing flavours. They also did what the US does best and gave us more variety, way more variety.

Eat it up - I'm not shitting you and I'll challenge anyone to give me a better explanation.

It's led to a rediscovery of styles. We were so complacent as to almost forget some of the UK's most brilliant beverages, but the US has been directly responsible for the rehabilitation of IPA and Imperial Stout. Also they've lovingly delved through The Worlds back catalogue and revived so bloody much and, very importantly, they've adapted them in to influential new styles.
You likes a double IPA? I fucking do too!


Raise a glass, I know you will.

This post is dedicated to Ghost Drinker coz he remembrered me to write somat...