Friday, 3 February 2012

Beer & Sex pt II


Industry sexism is right up there on the news agenda due to the 'Top totty' saga currently distracting the likes of Jeremy Vine, the BBC and upwards of 22% of the House of Commons.
If it's passed you by then this is pretty much a pumpclip parade post made flesh by the likes of MP Kate Green who complained about serial pumpclip offenders - Slaters brewery's 'Top Totty' pouring in the Strangers bar in the Commons. Not only is it rubbish to drink, it also has an utterly crap pumpclip featuring a playboy bunny girl from the 70's. 

Stupid that it got in to the Strangers bar, although apparently a barman commented that "We haven't had any complaints raised with our bar staff." Clueless eh? Also presumably clueless are our elected representatives who had been quaffing this swill all evening and lunchtime before anyone thought that the breweries chosen method of marketing the beer was so fucking outdated as to miss the point entirely, alienate 50% of the drinking public and firmly entrench Real Ale as a habit for furtive singletons who are 40 years past their prime.

It's stupid that it would get in to any bar, we really should be past this sort of nonsense by now, but still I get 'funny' or 'sexy' beer listings in the post no matter how much I ignore the breweries who send them in - someone is selling this. Beer is not funny or sexy at source, the fact that it can make you funny and probably more likley to have sex is a matter of post consumption.  

It's about time the industry engaged all people on a level which is not smirking behind the bike shed, pre enlightenment twattery. That means not just purile pumpclips but sex based marketing as a whole - focus on the damn product for once or in a short space of time you won't have one.

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